Non-Enrolling Student Surveys

The recruitment of quality students to the nation's colleges and universities is more competitive than ever before, with thousands of institutions competing for a limited number of traditional high school students. Attracting students is a top priority and their matriculation a cause for celebration.

However, what about those students who decided not to attend your institution? To continually improve your yield, do you have a system to follow-up with non-enrolled students? Do you understand why they declined to matriculate at your institution?

Service Research Corporation will help design and implement a follow-up evaluation that will generate a valuable stream of quantitative and qualitative data to improve decision-making and the bottom line of the recruitment process.

Why is this information important?

Compare your competitive advantage in your marketplace - Which institutions have your prospective students chosen to attend? Why?
Determine the reasons/categories for non-matriculation - Which factors are within your control as an institution?
Use the information to fine-tune your admission process and information delivery system to better serve future prospective students
Determine future academic and cocurricular programming with input from students in the marketplace

SRC does not use a "cookie cutter" approach; instead, we customize each project to meet our clients' needs. We use a multiple contact approach to reach students, parents and other decision-makers. Our systems are designed to provide real-time feedback, cumulative data, and benchmarking as appropriate.

Our vision is for your institution to become even more effective in the recruitment process. Understanding why students do not enroll in your institution is a vital component. SRC can help you determine where the connections (and disconnections) occurred for these non-matriculating students. We can also extend this concept into the initial stages of enrollment, especially focusing on retention.

Are you interested in enhancing your institution's recruitment and enrollment strategies? Contact J.S. Engebretson, director of Higher Education Services, for more information.